New Staffing at ASET Headquarters
With the vacancies in ASET’s Marketing & Social Media Manager and Membership Manager positions created by the voluntary departures of Maliha Khan and Kathy Wolff, the Society used the opportunity to re-evaluate its staffing strategy, particularly with regard to meeting the Society’s strategic goals. With the advice and consent of the Executive Committee, a plan was put into place to put more resources into ASET’s Membership Department by creating a new position of Membership Director and retaining the position of Membership Manager. The position of Marketing & Social Media Manager also has been retained.
Part of the impetus for the new staffing plan was due to the caliber of some candidates who had applied for the marketing and membership manager positions. ASET used the opportunity of the vacancies to not only hire the talent and expertise required to meet the core requirements of each position, but also to hire individuals that will bring fresh perspectives, energy and desire for team collaborations. We are pleased to introduce our new hires: Brian Sullivan as Membership Director effective April 22, Jessica Oertel as Membership Manager effective May 6, and Dillan Conn as Marketing & Social Media Manager effective June 17. All three professionals bring with them impressive work experience and an array of talents and skills which are directly transferable to ASET’s needs.
Core position responsibilities and shifting of some responsibilities of current staff are as follows:
- The Membership Director position will be focused on the strategic goal of member engagement. Brian will be responsible for member engagement programs, member promotion and retention using social media and traditional marketing tools, surveying membership to assess new member benefit programs and services and satisfaction with current benefits and serve as staff liaison to the Membership Committee. Responsibility for chapter management, support and development, and serving as staff liaison to the Chapter President’s Council has been moved from the Governmental & Grassroots Advocacy Manager’s desk to the Membership Director. Staff management of the Society’s volunteer recruitment and placement program as well as the ASET|ABRET Joint Leadership Academy, and staff liaison responsibility to the Volunteer Leadership & Development Committee has been moved from the Executive Director’s desk to the Membership Director. Finally, the Membership Director has been assigned staff liaison responsibility to the newly charged Global Initiatives Task Force.
- The Membership Manager will continue to be responsible for database maintenance, dues invoicing and renewals, and member/customer service. Jessica will strategize with the Membership Director on member promotion and retention campaigns as well as member social media marketing. The Membership Manager will take ownership of the Society’s label rental program, and share responsibilities with the Marketing Manager for maintaining the Society’s website and keeping its content fresh. The Membership Manager will be responsible for e-filing not only the membership files but also event registration and ASET CEU files, the latter of which enable the Registration & CEU Manager to devote more time to processing and recording third-party CEU applications and activities. To take advantage of Jessica’s impressive array of graphic design skills, she also will be responsible for collections of the Society’s marketing and promotion collaterals.
- The Marketing & Social Media Manager will continue to take the lead in the annual Neurodiagnostic Week campaigns, corporate sponsorships, exhibit sales and annual conference sponsorships, ASET newsletter content, broadcast emails, employment center promotion, and social media management. Dillan will share responsibility with the Membership Manager for maintenance of the Society’s website as well as in the design, branding and production of brochures and monographs.
As reported in the Spring 2019 newsletter issue, there also have been changes in the Society’s satellite offices. Specifically, Linda Kelly, MS, R. EEG/EP T., R.NCS.T., FASET, is now working full-time as ASET’s Director of Education, having replaced Faye Mc Nall who recently retired from the position after nearly 15 years. To better reflect the expanded role and nature of the online education office, Maureen Carroll, R. EEG/EP T., RPSGT, CNIM, has been promoted to Online Learning & Development Manager.
ASET Foundation Seeking Donations for 2019 Silent Auction
The ASET Foundation is seeking donations for its Silent Auction to be held at the ASET 2019 Annual Conference, August 15–17, Sheraton Kansas City Hotel at Crown Center, Kansas City, MO. Items for the silent auction will be on display in the Exhibit Hall. Bidding will begin at the Exhibit Hall opening on Thursday morning and continue during all Exhibit Hall hours. The Silent Auction will be closed – and funds collected – during the final 20 minutes of the Friday afternoon coffee break in the Exhibit Hall.
The Foundation’s Silent Auction is its largest annual fundraising event. Please help make this event successful by donating one or more items for the auction. Past popular items have included electronics, jewelry, crafts and gift baskets. To make a donation, download the donation form and return to the Foundation by July 18, 2019. In an effort to raise sufficient funds to support the Foundation’s many initiatives, we suggest all items donated have a minimum retail value of $25. Smaller items can be bundled.
The ASET Foundation supports educational initiatives, programs, and special projects designed to advance and support excellence in quality patient care by providing resources to neurodiagnostic students and professionals to enhance knowledge, understanding, and skills in the field. The ASET Foundation is classified under the Internal Revenue Service Code as a 501(c)(3) public charity. As such, all donations and contributions to the Foundation are tax deductible from income in the year they are donated.
An anchor piece of the festivities of ASET’s 60th Anniversary Celebration taking place at the 2019 Annual Conference in Kansas City, MO, will be the Neurodiagnostic Museum. Located in the Exhibit Hall, the museum will have displays that include historical equipment, supplies, pictures and memorabilia showcasing the development and advancement of neurodiagnostic technology over the past 60 years. Interactive displays on paste and electrodes through the years will be mounted, and live demonstrations of a fully functioning Grass Model 6 eight-channel analog machine will take place.
There is still time to donate or loan items of historical interest for the museum. Items that we think may be of particular interest include equipment and supplies from years past, e.g., old electroencephalography machines, electrodes through the years, instruction manuals and pictorial records. Items that pre-date 1959 also are encouraged. If you have items that you would like to donate or loan for this museum, please download the Neurodiagnostic Museum Donation & Loaner Form [https://www.aset.org/files/public/MuseumDonationLoanerForm.pdf] and return to Arlen Reimnitz, ASET Executive Director, 402 East Bannister Road, Suite A, Kansas City, MO 64131, fax to 816.931.1145, or email firstname.lastname@example.org. For questions relating to the museum contact Arlen at 816.931.1120, ext. 101, or email@example.com.
Winner of 2019 Neurodiagnostic Week Photo Contest Chosen
Congratulations to the team at SpecialtyCare for showcasing their pride during Neurodiagnostic Week on Twitter #NDWeek2019. The SpecialtyCare team was the chosen winner of the Neurodiagnostic Week photo contest. They submitted their staff picture displaying the ASET 2019 Neurodiagnostic Week poster as part of the week-long celebration. The photo contest prize is a $50.00 gift certificate to the ASET Online Store.